Case Studies

Explore our previous campaigns.

Trusted By

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Moley Robotics

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Avon

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The Unique Show

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Maserati

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TikTok

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And More

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Trusted By ✳︎ Moley Robotics ✳︎ Avon ✳︎ The Unique Show ✳︎ Maserati ✳︎ TikTok ✳︎ And More ✳︎

Client:

Avon – His & Hers Fragrance

Problem:

  • Low engagement and awareness of the His & Hers fragrance in the Nordic market.

  • Need for authentic, relatable content that resonates with couples and encourages gifting.

  • Traditional ads underperforming in driving social engagement and sales.

Solution:

  • Launched a UGC-driven Christmas campaign.

  • Activated 25 creatives featuring real couples and micro-influencers sharing festive moments with the fragrances.

  • Promoted content across Instagram, TikTok, Facebook to maximize reach and engagement.

Result: Increased social engagement, UGC contributions, and a measurable uplift in His & Hers fragrance sales during the holiday season.

Client:

Moley Robotics

Problem:

Low engagement and lead generation across digital channels. Traditional ads and content were underperforming, and there was a need for relatable, on-trend content that resonated with their audience.

Solution:

Created relatable, on-trend content for them via platform-native formats, tailored to Instagram, TikTok, and LinkedIn.

Result:

Increased audience engagement, improved lead generation, and stronger performance across social platforms.

“The Popular completely transformed our content from static images into visually engaging videos and captivating statics. We’re very grateful for their incredible work.”


— Del, Founder of Ochi